Sachin Ramesh Tendulkar, a living legend and perhaps the last ethical man in cricket, has proved the pre-eminence of human beings over all the other creations of God. Sachin has not only created an iconic position on the pitch. He has also influenced the off pitch world in a good manner. The veracity of sponsorship and the significance of picking a sport are very crucial. Getting a person like Sachin for promoting a product in the Indian market would definitely provide massive clientele to the company. People will go for the Sachin Brand or the Sachin Sponsor product, just because of his name attached to it.
Armed with his vision and motivated by his only purpose of life, that is cricket, Tendulkar dominates the list of batting records, including the records for most number of hundreds and individual scores in ODI's as well as Tests. This is capable enough to add glamour and popularity to the Sachin Brand. There are a number of domestic as well as international brands, which are endorsed by the Little Master. Some of the most popular brands include Visa, Boost, Sunfeast, Adidas, National Egg Coordination Committee, Aviva Insurance, Airtel, Pepsi, Toshiba and various others.
Advertisements of Sachin Tendulkar are amazingly popular and capable of making a good amount of money for the Sachin Brand. Earlier, MRF was the official Sachin Sponsor and was promoted worldwide by the god of cricket. In the present time, Adidas has become the official sponsor of Sachin Ramesh Tendulkar. Being a Sachin Sponsor, Adidas has gained huge worldwide popularity and new clientele. Earlier, cricket was untouched in any terms by this international sports brand. But, with a modern tagline of "nothing is impossible", Adidas found only one person staying up to its mark and that was the god himself.
Before entering into the advertisement industry, Tendulkar was given a certain advice by his father. His father told him, not to accept any endorsements for alcohols and cigarettes, no matter how much money he is being offered. This is the main reason why a major alcohol company was deprived from becoming a Sachin Brand, even after offering the biggest deal ever. You can easily notice that there are no alcohol and cigarette makers in the list of Sachin Sponsor names. What else you can expect from a man of dignity and ethics, who has been in the limelight since his prologue as the savior of the Indian Cricket Team.
The first main ever to strike a double ton in the ODI, is now dominating the advertisement industry with a list of never ending Sachin Sponsor names. Sachin Brand can continue making millions, while Sachin continues his struggle to complete his 100th ODI ton.
Sachin Tendulkar's Brands List
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Pepsi : 1992 – Present
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Canon : 2006 – 2009
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Airtel : 2004-2006
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Aviva Insurance
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Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin.
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Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice.
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Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing a charge that Reliance Communication denies.
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Britannia : 2001 – 2007
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Home Trade : 2001 – 2002
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Sunfeast : 2007 - 2013/14
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National Egg Coordination Committee (NECC) : 2003 – 2005
Before entering into the advertisement industry, Tendulkar was given a certain advice by his father. His father told him, not to accept any endorsements for alcohols and cigarettes, no matter how much money he is being offered. This is the main reason why a major alcohol company was deprived from becoming a Sachin Brand, even after offering the biggest deal ever. You can easily notice that there are no alcohol and cigarette makers in the list of Sachin Sponsor names. What else you can expect from a man of dignity and ethics, who has been in the limelight since his prologue as the savior of the Indian Cricket Team.
